Farberware Licensing Case Studies

Farberware Shears Outperform Others Even with Higher Price

A telling example is made by the comparative sales of shears under the Farberware brand and 2 similar shears under the Hoan and Tristar brands.

One major retailer, which carries all 3 brands, reports sales of the Farberware branded shears are 28% higher than sales of either of the other brands, yet the retail price is 11% higher.

Image of Farberware kitchen shears
Image of Farberware kitchen knife

Lifetime Hoan

Lifetime Hoan became a Farberware licensee in 1990.

First year sales of $1M in sales, second year $4M.

Today they do well over $65M under the Farberware brand.