Farberware is One of the
Best Known Home Brands

Farberware is rated 8 out of the top 150 brands by Home Furnishings News, which includes major appliances, mattresses, home care and housewares categories.

Farberware ranked higher than:

Panasonic (#11)
Martha Stewart (#20)
Frigidaire (#28)
Oneida (#39)
Ralph Lauren (#41)
Pfaltzgraff (#64)

Home Furnishings News headline of top 150 home product brands which includes Farberware Licensing Co.
Home Furnishings News image that shows Farberware Licensing Co. as ranking 8 for cookware, bakeware, tabletop and kitchen tools

Farberware is Synonymous
with Quality and Reliability

In an online study, Farberware has high brand trust, a result of
providing excellent quality and long-lasting products over several generations.

Bar chart showing consumer research that Farberware Licensing Co. Products are rated extremely reliable by 97% of people, very high in quality by 97%, very durable by 97%, a brand they are likely to buy a new product from 81% and a brand that is tr…

Farberware Cookware has
Powerful Brand Awareness

In an online study consumers were asked to indicate awareness of cookware brands.
Farberware outranked competitors including Martha Stewart, Le Creuset and All-Clad.

Study showing Farberware brand awareness outranks competitors including Martha Stewart, Le Creuset and All-Clad.

Farberware is Trusted by Consumers

Chart showing results of a consumer study where consumers rate Farberware as a brand they trust

Farberware is the 4th Largest Branded Cookware

Chart showing that Farberware is the 4th largest branded cookware

Farberware Licenses
Have Had Great Success

 
Image of Farberware cutlery.

Kitchen Tools
and Gadgets

Farberware is #1 brand
in the category

Cutlery and Utensils

Farberware is #1 brand
in the category

Image of Kitchen Tools & Gadgets
Image of a cutting board

Housewares Brands

Farberware is #1 brand
for cutting boards